Strategic Philanthropy: A New Trend in Wealth Management

Are you tired of traditional ways of managing your wealth and looking for an innovative approach that not only grows your wealth but also contributes to society? If so, you might want to consider strategic philanthropy. This emerging trend in wealth management is gaining popularity among high-net-worth individuals who want to use their wealth to achieve societal benefits while also realizing financial gains.

Strategic Philanthropy: A New Trend in Wealth Management

Historical Context and Key Developments

Strategic philanthropy, unlike traditional philanthropy, is not about just giving away money. It’s an investment approach where donors aim to generate social and environmental impact alongside a financial return. The concept has its roots in the venture capital industry, where investors started funding social enterprises that address societal challenges while also providing a return on investment.

The trend gained momentum in the 1990s, with foundations and wealthy individuals increasingly allocating a portion of their portfolios to impact investing. With the rise of socially responsible investing and Environmental, Social, and Governance (ESG) factors becoming a mainstream consideration in investment decisions, strategic philanthropy is becoming a key component of wealth management.

According to a report by the Global Impact Investing Network, the impact investing market has grown to $715 billion in 2020, reflecting the growing popularity of strategic philanthropy. Wealthy individuals and family foundations are leading the charge, allocating an increasing portion of their assets to impact investments.

This trend is driven by the desire to create positive societal change and the realization that social and environmental factors can significantly affect investment returns. Moreover, with the growing skepticism about the effectiveness of traditional philanthropy, strategic philanthropy offers a more results-oriented approach that aligns with the investment mindset of these individuals.

Impact, Benefits, Risks, and Applications

Strategic philanthropy has a twofold impact. On the societal front, it helps address critical issues like poverty, climate change, and inequality. On the financial front, it offers a way for donors to grow their wealth while making a difference.

The benefits of strategic philanthropy include the potential for higher returns, diversification, and tax advantages. However, it also comes with its own set of risks. These include the risk of mission drift, where the pursuit of financial returns overshadow the social impact, and the risk of impact washing, where investments are marketed as impact investments without delivering real impact.

In terms of applications, strategic philanthropy can be implemented through various channels. These include impact investing funds, social impact bonds, and direct investments in social enterprises.


Tips for Implementing Strategic Philanthropy

  • Define your mission: Identify the social or environmental issues you are passionate about and align your investment strategy accordingly.

  • Do your due diligence: Just like any investment, strategic philanthropy requires careful research and analysis. Make sure the investment aligns with your mission and has the potential to generate a financial return.

  • Measure impact: Develop a system to measure and track the social and environmental impact of your investments. This will ensure that your investments are making a real difference.

  • Seek professional advice: Engaging a wealth advisor with expertise in strategic philanthropy can be beneficial in navigating the complexities of this approach.


In conclusion, strategic philanthropy represents a new trend in wealth management that allows wealthy individuals and foundations to leverage their wealth for societal good. While it comes with its own set of challenges, with careful planning and execution, strategic philanthropy can provide a win-win: a financial return for the donor and a positive impact on society. So, if you’re looking for an innovative approach to managing your wealth, strategic philanthropy might be worth considering.